Overview

Regularly sending newsletters is an effective way to maintain user relationships. Claude can help you organize content, design structure, and write copy, making newsletters both valuable and engaging.

Use Cases

Company weekly/monthly reports
Product update notifications
Industry news sharing
Personal brand building

Steps

Step 1: Plan Newsletter Structure

Design content sections and flow.

I want to create a tech weekly newsletter:
Audience: Frontend developers
Frequency: Weekly
Content sources: Tech articles, open source projects, tool recommendations

Please design structure:
- Opening greeting
- Featured picks (3-4 articles)
- Tool recommendation (1-2)
- Open source project (1)
- Community updates
- Closing interaction

Word count allocation and key points for each section

Step 2: Write Email Subject

Create subject lines that encourage opens.

Please generate email subjects (Subject Line):

Requirements:
- Under 50 characters (mobile-friendly)
- Include key information
- Create curiosity or urgency
- Avoid spam trigger words

Generate 10 variants:
1. [Issue 42] React 19 New Features Preview
2. Must-Read This Week: 3 Tips to Make Your Code 10x Faster
3. [Weekly] ChatGPT Writing Code? I Tried It for a Week...
4. Frontend Weekly: GitHub Blew Up, New Feature is Incredible
5. ...

Mark style and expected open rate for each subject

Step 3: Write Newsletter Content

Generate the complete email content.

Please generate newsletter body: ~/newsletter/issue_42.md

---
Title: Frontend Tech Weekly #42 - React 19 Is Here
Date: 2025-01-15
---

Hi Developer Friends,

A new week begins! The frontend world is buzzing this week—React 19 beta was released with some exciting new features. Let's dive into this week's highlights.

## Featured Picks

### 1. Deep Dive into React 19 New Features
**Link**: [Article link]
**Why we picked it**: First-hand information from React core team members, deep explanation of how Server Components work...
**Key takeaways**:
- 40% performance improvement with server components
- New use() Hook
- Cleaner async handling

### 2. CSS Container Queries Practical Guide
[Same format]

### 3. ...

## Tool Recommendation

**Vite 5.0**
One-line intro + key improvements + try-it link

## Open Source Project

**shadcn/ui**
Project intro + Star count + Why we recommend

## Community Updates

- TypeScript 5.4 roadmap announced
- New developments in Deno-Node compatibility
- ...

## Interactive Section

Which frontend framework are you using? Reply to this email with your choice and reasons—we'll share interesting responses in the next issue!

Happy coding!
[Your name]

---
P.S. Found this useful? Forward it to a friend!
[Unsubscribe link]

Step 4: Add Visual Elements

Design the email's visual layout.

Please provide visual design suggestions:

1. **Header/Banner**
   - Size: 600x200px
   - Content: Issue number + theme
   - Style: Clean, brand-consistent

2. **Content Dividers**
   - Use icons to identify each section
   - Recommended emoji: Featured, Tools, Projects
   - Or use lines and colors to differentiate

3. **Link Buttons**
   - CTA buttons: "Read More" in prominent color
   - "Reply to Email" "Share with Friends" etc.

4. **Images**
   - One image per article (16:9)
   - Tool and project logos or screenshots

5. **Typography Standards**
   - Font: Sans-serif, 16px body text
   - Line height: 1.6
   - Paragraph spacing: 1em
   - Left-aligned, avoid justified

Generate HTML template framework

Step 5: Optimize and Test

Ensure email effectiveness and deliverability.

Please perform pre-send checks:

1. **Content Check**
   - All links working (test clicks)
   - Image alt text (when images are blocked)
   - No typos or formatting issues

2. **Spam Test**
   Avoid:
   - ALL CAPS in subject
   - Excessive exclamation marks!!!
   - Words like "free" "winner" "click here"
   - Too many links (no more than 10 in body)

3. **Mobile Adaptation**
   - Responsive design
   - Readable font size on mobile (minimum 14px)
   - Button size suitable for finger tapping (48x48px)
   - Single-column layout

4. **Personalization**
   - Use recipient name: "Hi [firstName]"
   - Recommend content based on user behavior
   - Avoid mass-send feeling

5. **Unsubscribe**
   - Visible unsubscribe link (legal requirement)
   - One-click unsubscribe, no complicated process

Generate checklist: ~/newsletter/pre_send_checklist.md

Warning: Comply with anti-spam laws. Must include unsubscribe link, don't buy email lists, only send to explicitly subscribed users. Frequent sends or low-quality content leads to high unsubscribe rates.

Tip: A/B test your subjects. Split your list into two groups and test different subjects for open rates. Track metrics: open rate (15-25% is good), click rate, conversion rate. Continuously optimize content and send timing.

Common Questions

Q: How often should I send newsletters? A: Depends on how much quality content you can consistently produce. Weekly or bi-weekly is common. Monthly is too infrequent, daily is too much. The key is regularity—build reader expectations.

Q: How do I grow subscribers? A: Place subscription forms on your blog, social media, and website. Offer subscription incentives (exclusive content, resource packs). Ask existing subscribers to forward. Collaborate with others for cross-promotion.

Q: What if my open rate is low? A: Optimize subjects (A/B test). Adjust send timing (Tuesday-Thursday 10 AM tends to work better). Improve content quality. Clean inactive users. Avoid being marked as spam.