Overview

Different social platforms have different styles and character limits. Claude can help you quickly generate platform-specific content, including Weibo, Xiaohongshu (RED), Twitter, LinkedIn, and more.

Use Cases

Product launch promotion
Event marketing
Daily content operations
Personal brand building

Steps

Step 1: Define Core Message

Clarify the key content to communicate.

I want to promote the following:
Topic: Our app's new "Smart Recommendations" feature launch
Core selling points:
- AI-powered, personalized recommendations
- Save 50% of your time
- 30-day free trial
Goal: Attract users to download and try
Tone: Professional but energetic

Please extract:
- One-sentence core message
- 3 keywords
- Call to action (CTA)

Step 2: Generate Multi-Platform Content

Create customized content for different platforms.

Please generate platform-specific content:

**Weibo** (140 character limit, with emoji):
[emoji] Great news! Smart Recommendations feature is live [emoji]
No more getting lost in endless content, AI helps you find what interests you most...
[Hashtags] #SmartRecommendations #ProductivityTools
[Link] Try it now >>

**Xiaohongshu (RED)** (visual style, 300-500 words):
[emoji series] Title: Finally here! This feature is SO useful!
Sisters, today I'm sharing a super practical new feature...
[Sections + subtitles + emojis]
- Highlight 1: ...
- Highlight 2: ...
#ProductRecommendation #ProductivityTool

**LinkedIn** (professional style, 150 words):
Excited to announce our new AI-powered recommendation feature...
[Concise, professional, data-driven]

**Twitter** (280 characters, shareable):
We just launched a game-changing feature [emoji]
Smart recommendations powered by AI...
[Concise, impactful]

Provide 3 alternative versions for each platform
Save as ~/social_media/campaign1_posts.md

Step 3: Design Content Series

Plan a week's publishing schedule.

Please design a week-long content series:

Theme: New feature promotion
Posting frequency: 1-2 posts daily
Total needed: 10 pieces of content

Day 1: Teaser
- Mysterious preview: "Something big is coming [emoji]"
- Release a blurred screenshot

Day 2: Reveal
- Official announcement of new feature
- Core selling points introduction

Day 3: Tutorial
- "3 steps to master the new feature"
- Step-by-step with images

Day 4: User Story
- Early user feedback
- Usage effect showcase

Day 5: Behind the Scenes
- How the AI algorithm works
- Tech team interview

Day 6: Limited Offer
- "48-hour free trial"
- Countdown

Day 7: Wrap-up & Engagement
- Collect user feedback
- Giveaway activity

Each day's content includes:
- Copy
- Image suggestions
- Optimal posting time
- Expected engagement strategy

Step 4: Add Interactivity

Design elements that encourage user participation.

Add interactive elements to the content:

1. **Question Format**
   "How much time do you spend finding content daily? Tell me in the comments!"

2. **Poll Format**
   "Which feature do you prefer?
   A. Smart Recommendations [emoji]
   B. Personalized Settings [emoji]
   Vote in the comments!"

3. **Challenge Format**
   "Challenge: Use the new feature to find 10 interesting pieces in 5 minutes
   Share a screenshot, 3 lucky winners get free membership"

4. **Story Format**
   "Yesterday a user told me: 'This feature is amazing!'
   Have you had a similar experience?"

5. **UGC Collection**
   "Share your experience with hashtag #SmartRecommendations
   Top 10 likes win merchandise"

Generate 2-3 examples for each type

Step 5: Optimize for Reach

Add techniques to boost exposure.

Please optimize content for better reach:

1. **Title Optimization**
   - Use numbers: "3 reasons to love XX"
   - Use questions: "Why is XX better than YY?"
   - Use comparison: "Before XX vs After XX"
   - Use pain points: "Still struggling with XX?"

2. **Hashtag Strategy**
   - Trending hashtags (#ProductivityTools)
   - Brand hashtags (#OurProduct)
   - Campaign hashtags (#NewFeatureLaunch)
   - Mix usage, no more than 5

3. **Mention Strategy**
   - Partners
   - Industry influencers
   - Relevant media
   - User IDs (with consent)

4. **Posting Timing**
   - Weekdays: 9-10 AM, 12-1 PM, 8-9 PM
   - Weekends: 11 AM, 7 PM
   - Avoid late night and early morning

5. **A/B Testing**
   - Prepare 2-3 different angle variations
   - Test which gets higher engagement
   - Optimize future content

Save as ~/social_media/optimization_guide.md

Warning: Social media content must comply with platform rules and avoid sensitive words. Don't over-market—stay authentic and valuable. Frequent advertising leads to unfollows.

Tip: The golden 3-second rule: Capture attention in the first 3 seconds. Start with a hook, like "Shocking!", "Breaking!", "Finally...". But don't be clickbait—the content must deliver value.

Common Questions

Q: How do I improve content engagement rates? A: Ask more questions, seek opinions, run polls. Add CTAs (calls to action) at the end. Engage authentically and respond to comments promptly. Content should provide value, not just self-promotion.

Q: How often should I post? A: Quality > Quantity. 1-2 quality posts a day beats 10 low-quality ones. Maintain a consistent rhythm to build audience expectations. Increase frequency during campaigns.

Q: How should I handle negative comments? A: Respond sincerely without deleting or arguing. Take constructive criticism seriously and defuse malicious attacks with humor. Handle issues privately via DM when necessary.