Overview

Good product descriptions can improve conversion rates. Claude can help you write compelling product descriptions that highlight features and benefits, adapting to different platform style requirements.

Use Cases

E-commerce product detail pages
App Store app descriptions
Service introduction pages
Product manual copy

Steps

Step 1: Gather Product Information

Compile the core information about your product.

I need to write a description for this product:
Product: Smart Noise-Canceling Headphones X1
Target audience: Office commuters, remote workers
Core selling points: Active noise cancellation, 30-hour battery, lightweight design
Price positioning: Mid-to-high end
Competitors: Sony WH-1000XM5, Bose QC45

Please help me extract:
- Core selling points (3)
- Target user pain points
- Unique product advantages
- Suitable copywriting style

Step 2: Write Headlines and Subheadlines

Create eye-catching titles.

Please generate copy for the noise-canceling headphones:

**Main Headlines** (10 options):
- Emotional type: "Give yourself a quiet world"
- Functional type: "40dB noise cancellation, immerse in pure music"
- Scenario type: "Subway, office, coffee shop—everywhere is your peaceful space"

**Subheadlines/Selling Points** (3-5 short and powerful):
- 30 hours of ultra-long battery life
- Active noise cancellation, block out the noise
- HiFi-level sound quality experience

Provide reasoning and use cases for each headline

Step 3: Write Core Selling Points

Transform product features into user benefits.

Please describe product core selling points:

Product: Smart Noise-Canceling Headphones
Features:
- Active noise cancellation
- 30-hour battery life
- Fast charging

Please convert to user benefits:
Feature -> Benefit -> Emotional Value
E.g.: "Active noise cancellation" -> "Block out noise" -> "Focus on work, double your efficiency"

For each selling point, write:
- Concise title (5-8 words)
- One-sentence explanation (pain point + solution)
- Detailed description (100 words)
- Usage scenario example

Step 4: Write Product Description

Generate complete product page copy.

Please generate product description: ~/product/description.md

## Title
- Main headline (includes core selling point)
- Subheadline (supplementary explanation)

## Opening Paragraph (50 words)
- Address the pain point
- Propose the solution
- Spark interest

## Product Features (listed points)
- [ ] Feature 1: Specific description + user value
- [ ] Feature 2: ...
- [ ] Feature 3: ...

## Product Specifications
- Dimensions, weight, materials, and other objective information
- Present clearly in table format

## Usage Scenarios
- Scenario 1: ...
- Scenario 2: ...

## Why Choose Us
- 3 advantages compared to competitors
- Customer review excerpts

## Call to Action
- Buy now button
- Promotional information
- After-sales guarantee

Save as ~/content/product_description.md

Step 5: Generate Multiple Versions

Prepare different versions for different channels.

Based on product information, generate versions for different platforms:

1. **Detailed Version** (for official website product page):
   - 800-1000 words
   - Complete feature introduction
   - Technical specifications table
   - Customer reviews

2. **Concise Version** (for e-commerce platforms):
   - 200-word condensed version
   - Bullet points
   - Highlight selling points

3. **Marketing Version** (for promotions):
   - Emphasize unique value
   - Pain point -> Solution
   - Clear call to action

Save to ~/products/ respective files

Step 6: Write Product Features

Generate attractive feature descriptions.

For the product's 5 core features, please write:

Product: Smart Noise-Canceling Headphones
Features: Active noise cancellation, 40-hour battery, fast charging

For each feature, write:
1. Feature name (catchy subtitle)
2. User benefit-oriented description (not just specs)
3. Usage scenario (let readers visualize)
4. Differentiated advantage

Example format:
## Immersive Noise Cancellation, Focus on Your World
Equipped with 3rd-gen active noise cancellation technology, whether on the subway, in a coffee shop, or at the office, you can focus on your work. Noise reduction depth reaches -35dB, like teleporting from a busy street to a library.

Save as ~/writing/features.md

Step 7: Optimize for Conversion

Add elements that encourage purchase.

Please add conversion optimization elements:

1. **Social Proof**
   - Customer review excerpts (5-star reviews)
   - Sales data (10,000+ sold)
   - Media coverage quotes

2. **Urgency**
   - Limited-time offer countdown
   - Stock remaining alerts
   - Early-bird price deadline

3. **Address Concerns**
   - 7-day no-questions-asked returns
   - 1-year warranty
   - Free shipping

4. **Reasons to Buy**
   "Why you should buy now":
   - Solves the XXX problem you're facing right now
   - More affordable than XX alternatives
   - Miss this and wait 6 months

5. **Call to Action**
   - "Buy now, enjoy 20% off"
   - "Add to cart" button copy optimization
   - Customer service consultation guide

Save as ~/writing/product_description_final.md

Warning: Don't exaggerate or make false claims. Describe the product honestly and be upfront about shortcomings. Over-marketing will damage brand credibility. Ensure descriptions match the actual product.

Tip: Use "visual language" to help readers imagine usage scenarios: "Imagine waking up in the morning to the aroma of rich coffee..." Use sensory descriptions (visual, auditory, tactile, taste, smell) to enhance immersion.

Common Questions

Q: Should product specs be very detailed? A: Present in layers. Highlight core selling points at the start, detail the user experience in the middle, and attach a complete specifications table at the end. Let users with different needs find the information they care about.

Q: How do I write convincing product comparisons? A: Don't disparage competitors—highlight your own differentiated advantages. Use objective data and customer reviews, avoiding subjective judgments.

Q: How do I make product descriptions warmer? A: Tell the story behind the product, design philosophy, and founder's vision. Share real user stories and feedback. Show the team's dedication to quality.